Bank of the West Head of Digital Design in San Francisco, California
Head of Digital Design
At Bank of the West, our people are having a positive impact on the world. We’re investing where we feel we can make the most impact, like advancing diversity and women entrepreneurship programs, financing for more small businesses, and promoting programs for sustainable energy. From our locations across the U.S., Bank of the West is taking action to help protect the planet, improve people’s lives, and strengthen communities. We are part of BNP Paribas, a global leader supporting the UN Sustainable Development Goals (SDGs). Yes, we’re a bank, but as the bank for a changing world, we are continually seeking to improve the ways we help our customers, while contributing to more sustainable and equitable growth.
Job Description Summary
This executive level position will lead and manage all aspects of visual & interaction design, research, and content strategy for all Bank of the West digital properties. This role is responsible for defining both the short and long-term design strategy for the Bank’s flagship digital properties in order to increase customer engagement as well frictionless experiences. The role will indirectly be responsible for reduction in physical consumer interactions, and increasing digital.
The Head of Digital Design, an executive role within the Growth & Transformation Group, is responsible for driving one of the most influential groups within the Bank and will have significant exposure across the enterprise, including the CEO. We are looking for a leader who is capable of reimaging our design practice and will inspire and influence design thought leadership across the enterprise. This role will be responsible for reshaping the design thinking and artifacts. This position reports to the Head of Digital Channels and leads a team of 22 .
S/he will establish a clear design strategy and guidelines, with particular emphasis on developing new artifacts and guidelines. This strategic role also requires the ability to shift into the details. This position works closely with Marketing, Technology, and Product, in addition to collaborating with the PMO, channel administration, channel sales leadership, and technology organization and other key stakeholders. This leader is also tasked with driving cultural change throughout the enterprise.
Essential Job Functions
Create, define, and manage user experience and design strategy, focusing on visual interaction design.
Responsible for reimaging current design artifacts, including design standards, content, and processes
Develop fact based, quantitative analysis to support recommendations and ensure strategic vision is accomplished.
Promote agile and inclusive methodology into all aspects of design activities.
Leverage design principles to accomplish business objectives, including product growth, profitability, and customer engagement.
Responsible for support and design accountability across the organization including: Retail, Wealth, Small Medium Enterprise, Cash Management, and Personal Finance.
Partner with senior line management to ensure business objectives are being met through refined design practices.
Leverage best in class design tools and applications and ensuring team and collaborators are up to date on industry technology.
Other Job Duties
Manage vendor relationships, contract negotiation and financials with any third parties.
Manage and lead a team directly and through subordinate managers, including selection, performance management, and resource allocation.
Maintain relationships with other senior executives in areas that may impact user experience or design.
Performs other duties as assigned.
- Bachelor's Degree Arts, Graphic Design, Business/Economics
- E1 - 15 yrs Requires advanced business knowledge, general management and leadership capability to lead business or functional teams. Typically has broader practical experience across multiple professional disciplines within the organization, combining theory, past practical experience and the organization’s business practices.Requires 15 years minimum prior relevant experience.
Minimum of 10 years of increasing responsibility and success creating and leading a design practice/team, with strong emphasis in customer experience/engagement; minimum 5 years of consumer and/or consulting experience successfully leading a design strategy and management team.
Expertise in leveraging data, statistics, and research into formulating design strategy and principles.
Expertise in understanding and analyzing consumer market research results, such as segmentation analysis. Proven ability to use analytics, research and testing methodologies to drive design strategy.
Experience defining and delivering large-scale design initiatives, including requirements gathering, testing and communication planning.
Strong interpersonal and leadership skills to influence and build credibility with functional and regional leaders within Bank of the West and BNPP.
Self-starter, team oriented, collaborative, diplomatic, flexible, with excellent presentation skills, including strong oral and writing capabilities.
Through knowledge of a wide range of analytical tools, business planning financial analysis, asset/liability concepts, price elasticity and pricing tools, as well as market research.
Strong leadership with ability to coach and develop team members.
Ability to handle multiple projects.
Equal Employment Opportunity Policy
Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.
Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.
Job: Digital Services
Location: United States-California-San Francisco
Other Locations: United States-California-San Ramon
Requisition ID: 056904